About Us

big agency results at a small business price – providing impactful marketing and branding results at great value



We bring BIG ideas at a fraction of the price. Not because we are cheap, but because we understand value and the need for return- on-investment. We’re a small business too and work with tried and tested creative and production experts to provide customers with effective, responsible marketing and branding ideas – at great value.
All projects are managed by Natalie Potter of the not too hard basket – with direction determined by sound marketing strategies and tactics that are built on competitive and market analysis. All projects are managed with a flexible, can-do attitude, and finely-tuned processes that ensure results are accountable, within budget and on-time.


Natalie Potter – the not too hard basket

Natalie Potter

Natalie started the not too hard basket over 8 years ago to provide marketing services to small-medium businesses as well as not-for-profits organisations. She brings 20 years of marketing, media, advertising & branding
experience to client’s projects.
Natalie’s expertise combines years of Sales, Advertising & Media management positions on both the client’s and agency sides; giving Natalie a deep understanding of all facets and marketing, media, promotion, & communications. Industry experience includes; Healthcare – Cardiovascular Health, Diabetes, Cancer, Pharmacy sales, Pharmaceuticals Retail – FMCG, Telecommunications, Bedding & mass marketed Bedding Products Industrial – Electrical Lighting, Engineering Products, Pipe Manufacturers Other – Scientific equipment, Automotive, Online sales


the team

Marketing & Branding services with M-A-P

The not too hard basket team is complemented where needed by a bank of copy, design, photography, film & production experts sourced via our related Marketing Services company: M-A-P Directions. We aim to resource clients with a range of marketing and branding freelancers – coordinated and project managed – as you require them. This marketing-service resource ensures that you have access to leading edge experts and exceptional quality assurance via M-A-P Directions at very competitive rates. We also have a team of experts in PowerPoint, data entry, secret shopping and can out-source any resources that are required …to get the job done.


Affiliations & Causes


Australian Marketing Institute

the not too hard basket is a proud member of the Australian Marketing Institute



the not too hard basket is a proud sponsor of an orphaned orangutan; Marsha of the Orangutan Project, Australia. More information: http://www.orangutan.org.au/adopt_orphan_orangutan




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